COLUMBUS, Ohio (April 30, 2012) - Telhio Credit Union was recognized for its marketing efforts with the Cutting Edge Marketing Brilliance Award for 2012.
The award was given by the Ohio Credit Union League, a state trade association that represents 387 credit unions across Ohio. This signature marketing award recognizes truly progressive, cutting‐edge, innovative marketing and communications efforts that promote credit unions through the use of new techniques, vehicles and markets.
Credit unions are unique in that they have members not customers. Through the "OWN IT." campaign, Telhio worked to obtain new members and grow loan value while simultaneously reinvigorating the Telhio message and brand identity. This campaign focused on expanding the concept of membership to ownership in order to empower and energize the Central Ohio potential member audience with the idea that they could own where they bank, thus giving them more control, more say and more options to reach their financial and life goals.
Telhio Credit Union partnered with Krile Communications, Salvato Coe & Gabor, and Beckman XMO for this campaign.
Telhio Credit Union (www.telhio.org) is a full‐service financial institution open to everyone who lives, works, worships or attends school within Franklin County and surrounding communities. Founded in 1934, originally as the credit union for the Columbus Telephone Company, Telhio is a not‐for‐profit financial cooperative where its members are also its owners. Driven by its philosophy that members come first, Telhio is committed to the highest standards of responsibility and conduct. Telhio offers a variety of innovative programs, services and products to support its members' financial needs. Telhio offers seven branching offices throughout central Ohio and nearly 4,000 shared branching locations nationwide. Additionally, Telhio credit union also participates in the highest level of combined federal and private share savings insurance available, insuring deposit accounts up to $500,000.*
